The CPG Guys are joined in this episode by Jamil Ghani, VP and Worldwide Leader of Prime at Amazon.
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Jamil answered these questions:
- How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique?
- With Prime Day expanding to four days in 2025, what metrics will you use to measure success this year?
- Prime Day now spans 26 countries. How do you prioritize market expansion (e.g., Ireland, Colombia)?
- You’ve described inventory placement and last-mile enhancements as key to faster delivery—what’s been the biggest operational challenge?
- How do you balance the speed of delivery with minimizing out-of-stock experiences during peak events, such as Prime Day?
- How is AI reshaping personalization in Prime, especially for recommendation engines and support chatbots like “Rufus”?
- What are the “six pillars” that Prime uses to foster an innovative mindset (referencing the podcast)?
- With Prime Day including daily deal drops every five minutes, how do you ensure members aren’t overwhelmed?
- How do you measure and iterate on Prime member satisfaction during high-intensity periods?
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