LOS ANGELES — The Good Patch, the pioneer of the wellness patch category, is unveiling its first major rebrand in its decade long history. Launching on July 15, the refreshed brand identity reflects the premium quality, rigorous testing, and consumer trust that have defined The Good Patch since the beginning while positioning the brand for its next phase of growth.
Founded in 2017, The Good Patch didn't just enter the wellness patch category. It helped build it. Today, with more than 35+million patches sold across 17,000+ retail doors nationwide, including its best-selling B12 Awake Energy Patch, the brand has become the category leader by making wellness more convenient, approachable, and effective.
"This refresh honors the trust we've built over the years while creating a brand experience that feels as elevated and modern as the patches themselves,” says Betsy Scanlan, Co-Founder & CEO of The Good Patch.
The rebrand spans every touchpoint, including new, modern packaging designed to create stronger shelf presence, clearer product education that helps consumers instantly understand the benefits of each patch, and a fully redesigned digital brand experience.
The Good Patch's lineup covers a wide range of wellness needs, including energy, sleep, stress, acne, menstrual support, hot flash relief, sexual wellness, libido, and more, reflecting the growing consumer demand for wellness solutions that fit seamlessly into daily life. With no pills to swallow or drinks to mix, each patch offers an easy way to support everyday wellness for up to 12 hours.
