The Vitamin Shoppe launches AG1 nationwide

SECAUCUS, N.J. – The Vitamin Shoppe announced the nationwide launch of AG1, the science-backed Daily Health Drink, now available in over 640 locations of The Vitamin Shoppe and Super Supplements, and on vitaminshoppe.com. The launch reinforces The Vitamin Shoppe's position as the premier destination for the most innovative, research-backed brands in health and wellness.

Trusted by millions of people worldwide—from Olympic athletes to everyday wellness seekers—AG1 is designed with a comprehensive blend of vitamins, probiotics, antioxidants, and superfoods that support daily energy, immune health, and digestion, all in one serving that simplifies daily foundational nutrition supplementation. AG1 is NSF Certified for Sport®, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and health care practitioners. AG1 is also rigorously tested by independent, third-party labs to ensure it is free from hundreds of herbicides, pesticides, and contaminants.

"AG1 has been one of the most requested brands in our stores, and its arrival at The Vitamin Shoppe reflects our commitment to offering our customers the best in science-backed innovation," said Muriel Gonzalez, President of The Vitamin Shoppe. "As AG1's first national specialty retail partner, we're proud to offer easy access to its advanced formulas in our stores across the country. Additionally, our Health Enthusiast associates can provide the kind of personalized guidance to help customers understand how AG1 can support their individual health and wellness goals."

The AG1 assortment available at The Vitamin Shoppe includes the AG1 14-count stick pack, AG1 30-count stick pack, and AG1 Start Here Kit, which includes a 7-count stick pack, branded shaker, and habit journal.

"We know many of our customers are already shopping at The Vitamin Shoppe and this partnership is an important step in making AG1 more accessible to them as they both build and simplify their supplement stack," said Kat Cole, Chief Executive Officer of AG1. "The Vitamin Shoppe's history and credibility in the supplement space, and commitment to guidance and education for its customers, make it an ideal partner as we continue to grow the reach and availability of AG1."

For more information, visit www.vitaminshoppe.com or www.drinkag1.com, or stop by your local The Vitamin Shoppe store to speak with a Health Enthusiast associate.