LAS VEGAS — TruHeight Vitamins has become the top-selling kids supplement brand on TikTok Shop, according to third-party data from the TikTok Shop analytics platform Kalodata.
According to the company, TruHeight has more than doubled its monthly revenue on TikTok Shop, making it the fastest-growing brand in the kids' supplement category on the platform. Kalodata data also shows the brand generating several times more revenue per creator than competitors in the category.
TruHeight attributed the growth to its creator-led social commerce strategy, which leverages partnerships with parents, athletes and family-focused creators to introduce its children’s vitamins and supplements to consumers.
“Parents are discovering products in a completely different way than they did even two years ago, and TikTok Shop has become one of the first places they look,” said Eden Stelmach, co-founder and co-CEO of TruHeight. “Becoming the number one selling kids supplement brand on the platform tells us that when parents compare their options side by side, they are choosing TruHeight.”
“What makes this milestone special is how we got here,” said Justin Rapoport, co-founder and co-CEO of TruHeight. “We built this on real creators and real families sharing their experiences, not on shortcuts. Leading the category on TikTok Shop while growing this fast shows that our focus on kids and teens is exactly where it should be.”
The TikTok Shop growth coincides with TruHeight's expansion into brick-and-mortar retail. The brand launched in 5,000 CVS Pharmacy locations nationwide in June and is also available through Target, Walmart, iHerb, Nordstrom Marketplace and JCPenney Marketplace. TruHeight plans to launch at The Vitamin Shoppe this fall. TruHeight products are available online at truheightvitamins.com.
