DELRAY BEACH, Fla. — The U.S. gummy supplement market is entering a phase of rapid expansion, driven by Americans’ growing commitment to preventive health, convenience, and clean-label nutrition, according to new research from MarketsandMarkets. The study projects the global market to reach $47.79 billion by 2030, up from $24.39 billion in 2025, with North America maintaining its dominant share throughout the forecast period.
Health and Convenience Converge
U.S. consumers are increasingly preferring gummy supplements over traditional pills and capsules, drawn by their taste, portability, and user-friendly design. The trend has grown due to post-pandemic wellness priorities and a move toward daily, proactive health routines. Formulations with natural, vegan, and plant-based ingredients are appealing to consumers who prioritize transparency and sustainability in their wellness products.
Vitamin Gummies Lead the Way
The vitamins and minerals segment holds the largest share of the U.S. gummy supplement market, driven by strong demand for immunity, energy, and bone health. Multivitamin gummies — especially those labeled as sugar-free or clean-label — have become increasingly popular in mass retail stores, drugstores, and online shopping platforms. The convenience of combining multiple nutrients into a single serving continues to make vitamin gummies a favorite among American consumers.
Adult Consumers Dominate
Adults between 18 and 60 make up the majority of U.S. gummy supplement sales. This group prefers gummies for their flavor and convenience, especially as they look for alternatives to swallowing multiple pills daily. Industry analysts mention that “pill fatigue” and increased interest in personalized nutrition are further boosting the category’s growth.
Retail and Pharmacy Channels Expand Access
U.S. pharmacies and grocery stores are driving market growth by allocating more shelf space to gummies and expanding product lines focused on sleep, stress relief, digestive health, and immune support. The growth of e-commerce and subscription-based supplement services is also increasing accessibility and engaging consumers.
