Vitafusion debuts Vital NMN supplements with TikTok-first campaign

BOHEMIA, N.Y. — Vitafusion is expanding its supplement portfolio with the launch of Vital NMN Gummies, a new healthy-aging product supported by the brand’s TikTok-first “Aging? Love It.” campaign.

The Tropical Glow-flavored gummies provide 300 mg of Vital NMN Bioactive Nucleotide per serving and are formulated to support NAD+ levels, cellular health, vitality and repair, energy, and metabolism, the company says.

NMN, or nicotinamide mononucleotide, is a precursor to NAD+, which is present in nearly every cell in the body and supports cellular energy production. Vitafusion said consumer interest in NMN has grown as healthy aging becomes a greater focus in the wellness market.

The launch marks Vitafusion’s first major innovation since joining the Piping Rock Health Products portfolio. The company is positioning Vital NMN as both a product expansion and a component of a broader effort to accelerate growth and reach new consumers.

“This is much bigger than the launch of one new product. Vital NMN represents how we are reinvigorating Vitafusion by moving quickly into emerging wellness spaces, recruiting new consumers, and showing up boldly on the platforms shaping culture,” said Kimberly Vigliante, senior vice president of sales and marketing at Piping Rock Health Products.

Vitafusion is supporting the introduction through its “Aging? Love It.” campaign, which leverages TikTok creators and social content to promote a positive approach to healthy aging and to introduce NMN to a broader audience of wellness consumers.

“With ‘Aging? Love It.,’ we’re flipping the conversation around healthy aging,” said Tina Dobush, vice president of marketing and communications at Vitafusion. “It’s not about turning back the clock or believing the best years are behind you. It’s about embracing where you are, supporting where you’re going, and making wellness something you can genuinely enjoy along the way.”

While many NMN supplements are available in capsule form, Vitafusion uses a gummy format to make the ingredient more accessible within consumers’ existing supplement routines. The company said Vital NMN Gummies can also be used alongside its Women’s Multi, Men’s Multi, and MultiVites products.

Vitafusion is part of Piping Rock Health Products, a manufacturer and marketer of vitamins, supplements, and wellness products headquartered in Bohemia.