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Wakefern to host store brand sourcing event

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KEASBEY, N.J. — Wakefern Food Corp. plans to host a store brand sourcing event on Thursday, May 17. The one day exclusive supplier program at the New Jersey Convention and Exposition Center in Edison, N.J., will pair potential new vendors with Wakefern buyers and category managers in private, 20-minute meetings.

ECRM (Efficient Collaborative Retail Marketing) will manage inbound product submissions from suppliers and facilitate all the meetings for Wakefern.

The retailer-owned cooperative, comprised of 50 members who independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, and Dearborn Market banners, is focusing on finding new products and store brand opportunities in the following categories: Grocery, Frozen, Dairy, Meat, Produce, Beverages, Food Service, Bakery, Seafood, Deli/Appetizing, Non-Foods, Health & Beauty Care.

“Wakefern is looking forward to working with ECRM to find exciting new suppliers and products for our stores,” said Parag Shah, vice president of grocery for Wakefern. “We continue to grow our existing private label portfolio with innovative and award-winning new brands such as Wholesome Pantry, and believe this summit will bring us exciting new opportunities.”

To apply, interested suppliers, companies and manufacturers should submit their product information at through Friday, April 13.


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