On April 8, retailmediaIQ and FMI—The Food Industry Association partnered on the digital seminar Nonfoods: Connecting the Dots for Total Store Success. This insightful session covered key nonfood trends, including strategic collaboration, emerging product categories, and the increasing role of health-driven purchasing behaviors.
The webinar is now available on retailmediaIQ's YouTube channel.
Featured speakers:
- Tom Duffy, Senior Advisor, FMI Nonfoods Community Development
- Margaret Swiatkowski, Executive Director, Retail Center of Excellence, Circana
- Patrick Mooney, VP, Health & Beauty and Non Foods, Wakefern Food Corp.
- Steve Markenson, VP, Research, FMI
- Dave Wendland, VP, Strategic Relations, Hamacher Resource Group
Session highlights:
- Emerging Categories in GM and the Path to Trip Conversion in Nonfoods
How can retailers spot growth opportunities and make smart decisions about expanding or scaling back nonfood categories? This discussion uncovers shopper insights and ways to drive trip conversion through occasion-focused merchandising.
- Let's Get Digital
FMI is revisiting research on the Digitally Engaged Food Shopper, reflecting the evolution of online grocery and omnichannel shopping, technological advancements, and changing shopper behaviors, providing insights into consumer trends.
- Supporting Everyday Health Needs, Eating & Meal Occasions, and Opportunities in Nonfoods
From medications, supplements and oral care, shoppers’ health needs are evolving. Learn how an occasion-based approach to health and wellness in nonfoods can drive meaningful engagement and sales.
- A Retailer's Perspective
Get a retailer’s perspective on the many opportunities up and down the Nonfoods aisle, including the topics presented during today’s digital seminar.
