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FORT WASHINGTON, Pa. — ADFLOW Health Networks plans to deploy biometric health screening kiosks in all Rite Aid drug stores.
The consumer health digital messaging provider said this week that the rollout of its Personal Health Center kiosks at Rite Aid will help further the pharmacy chain’s effort to transform customer wellness via personal health management.
"We are excited about our collaboration with Rite Aid for numerous reasons," stated Mel Stein, chief executive officer of ADFLOW Health Networks. "Rite Aid customers enjoy this new technology and will benefit from the additional health screenings. Additionally, marketers will be able to engage with shoppers in what has now become the largest network of interactive digital biometric kiosks with leading national retail pharmacy chains across all classes of trade, work sites and health systems in North America."
Stein added, "With an estimated 71 million consumers using analog blood pressure machines located in retail pharmacies at least once in the last 12 months, the potential to engage with those consumers in a meaningful way is immense and now upon us."
Earlier this year, Rite Aid began opening a new health care-focused format dubbed the "wellness store" that features an array of interactive vehicles to spur customer engagement, including a Rite Aid Online Care station that lets patients interact with pharmacists via a live videoconference; an iPad toting "wellness ambassador" who can provide customers with on-the-spot health or product information; a Dr. Scholl’s custom-fit orthotics station; and an Eye Site vision screening kiosk.
"Consumers have reacted really well to interactivity. So we’ve started to dabble in some interactive technology," Rite Aid chief operating officer Ken Martindale told Chain Drug Review this summer during a tour of a wellness store in Mechanicsburg, Pa. "I think the lesson here with the kiosks is that customers like to engage. They’re looking for things to make [a store visit] a little different than ‘I walk in, I grab something off the shelf and I walk out.’ "
