WOONSOCKET, R.I. — CVS Caremark has appointed Helena Foulkes as executive vice president and chief health care strategy and marketing officer, a newly created position.
Foulkes, 46, formerly was executive vice president and chief marketing officer. CVS Caremark said Tuesday that in the new role, Foulkes will blend the pharmacy services company’s capabilities in enterprise branding, communications, community relations, charitable giving, health care reform strategy, government relations and marketing into "one, integrated organization to deliver even better business results and stronger partnerships."
"Helena Foulkes is a highly regarded executive who, as chief marketing officer, led the launch of innovative programs such as ExtraCare, Maintenance Choice and Pharmacy Advisor in both our retail and pharmacy benefit management businesses," Larry Merlo, president and chief executive officer of CVS Caremark, said in a statement. "That hands-on experience in delivering products and services to consumers and clients gives her the perfect background to allow CVS Caremark to deliver even better business results and strengthen key partnerships to do more to improve health care in the U.S."
Foulkes, who will build on her previous role as marketing chief of CVS Caremark’s retail pharmacy and PBM businesses, brings insight from sales and operations into her new post and will engage a wider array of external stakeholders, according to the company.
"For the past several years, CVS Caremark has been an active player in helping to reshape the health care system," Foulkes stated. "As we help consumers and clients adapt to the evolving health care system, it is important for us to bring together all of our capabilities to identify more innovative ways to improve pharmacy care delivery and help customers better manage costs. We will be aggressive in building stronger partnerships to maintain and build our leadership position in the industry."
Foulkes has served as executive vice president and chief marketing officer since January 2009. Before that, she was senior vice president of health services for CVS Pharmacy Inc. from October 2007 to January 2009, senior vice president of marketing and operations services from January 2007 to October 2007, and senior vice president of advertising and marketing from April 2002 to January 2007. She joined CVS Caremark in 1992.
