FORT WORTH, Texas — RadioShack Corp. announced that it has named former Duane Reade/Walgreen Co. executive Mike De Fazio as senior vice president of store concepts.
The consumer electronics retailer said late Thursday that De Fazio’s responsibilities include the conceptualization, design, development and implementation of a new shopping experience for its customers.
News of De Fazio’s move to RadioShack was reported by Chain Drug Review last month.
At RadioShack, De Fazio joins Joe Magnacca, who in February became the chain’s chief executive officer after leaving Walgreens, where he was executive vice president and president of daily products and solutions.
Most recently, De Fazio was senior director of store concepts for Duane Reade and Walgreens, the New York drug chain’s parent company. RadioShack noted that he brings more than 36 years of retail experience to the retailer, including 30 years in store operations and merchandising.
Over the last six years, De Fazio helped lead the transformation of store concepts for Duane Reade and Walgreens into health and daily living destinations. And during his tenure at Walgreens from 2011 to 2013, he helped established the Walgreens "Well Experience" store format as well as the retailer’s flagship stores.
"I have worked with Mike since 2008 and know that he has a unique ability to reinvent the shopping experience from the outside in," Magnacca said in a statement. "He starts from the consumer perspective and combines his experience as an operator and merchandiser with his talents as a visual and experiential designer to deliver an exciting, compelling and fun shopping experience to the store.
"Mike has been with the company only a few weeks, and he already has begun work on the transformation of our stores," Magnacca added. "We will be unveiling these new store prototypes over the next several months."
RadioShack’s retail network includes about 4,600 company-operated stores in the United States and Mexico plus approximately 1,000 dealer and other outlets worldwide.
