New Circana research reveals how Ibotta promotions outperformed media benchmarks
Ibotta is a performance platform that optimizes the path to purchase for brands, consumers, and retailers.
Latest
RedSail rolls out RxMarket to help independent pharmacies combat margin pressure
RxMarket is free to join and use for pharmacies, with no contracts or purchasing commitments required.
KIND Snacks: 50% of almond supply goes regenerative
Following a successful three-year pilot of its KIND Almond Acres Initiative, KIND demonstrates that regenerative agriculture can be a scalable business model while delivering measurable on-farm improvements.
EXTRA Gum Drops an "EXTRA Time Anthem" with artist Izzy Escobar
The new campaign gives fans the chance to win $120,000 and a year's supply of EXTRA Gum.
CHPA names new chair-elect and board members
“CHPA is fortunate to have exceptional industry leaders volunteer their time to help direct the association’s priorities and oversee its governance,” said Scott Melville, President and CEO of CHPA.
Walmart to acquire Vibe.co to expand access to connected TV advertising
Acquisition brings Vibe.co’s self-serve, connected TV advertising platform into Walmart Connect’s commerce media platform.
Postbiotic supplements market to reach $2 billion by 2036
Demand is being driven by rising awareness of gut microbiome health, increased preventive health spending and growing consumer interest in targeted dietary solutions.
CVS Health brings America250 celebrations to communities across the nation
CVS Health is leveraging retail, community, and CVS Photo services to help Americans create memories during the nation’s 250th anniversary.
Upsher-Smith Labs intros KYMBEE (deflazacort) Oral Suspension
Liquid formulation enhances treatment flexibility.
Constellation and Walmart announce long-term deal to support reliable, emissions-free nuclear energy in Illinois
Agreement supports Walmart’s expansion in the state and includes uprates at the Dresden Clean Energy Center.
Mars removes synthetic dyes from M&M’s
Blue and brown have proven difficult to replicate at scale.
Raza Bashir takes the helm as CEO of Iovate
The nearly 20-year company veteran and former Chief Innovation Officer steps in to lead a new era of science-led innovation and brand growth.
McKesson ideaShare 2026 fuels momentum for independent pharmacies
The event highlighted emerging technologies such as artificial intelligence (AI), with opportunities for attendees to participate in tech-focused education, explore new tools and experience hands-on interactions with AI-powered solutions for their pharmacies.
Kroger Health, Hy-Vee and Ahold Delhaize USA to convene industry leaders advancing the future of health at 2027 Nourishing Change
Industry leaders will gather in the Washington D.C. metro area next June.
Jackson's launches at CVS Pharmacy
The avocado oil snack pioneer expands into select CVS Pharmacy stores nationwide as demand grows for wellness-driven convenience foods.
JOYRIDE just broke a Guinness World Record (again!) and named America's No. 1 Candy State
Idaho was crowned the JOYRIDE Day 2026 winner.