CLICHY, France — L’Oréal today announced a series of appointments within the Group’s Executive Committee and Extended Executive Committee. The changes, which underscore the company’s focus on growth and transformation across global markets, will take effect January 1, 2026, with handovers beginning October 1, 2025.
David Greenberg Named Chairman of L’Oréal USA
David Greenberg will be appointed to the newly created role of Chairman of L’Oréal USA, where he will represent the Group with key institutional stakeholders to strengthen its reputation and ensure its license to operate in its largest market.
A veteran with 32 years of service, Greenberg has played a pivotal role in establishing L’Oréal’s market leadership in the U.S. Under his leadership, the U.S. became the Group’s number one growth driver for three consecutive years, with L’Oréal Luxe rising to the top in the U.S. and North America surpassing the €10 billion sales milestone in 2022.
He also led the acceleration of the Professional Products Division in North America and was instrumental in the expansion of American brands, including NYX Professional Makeup, Essie, Matrix, and ColorWow. Among his major projects were the inauguration of a €140 million research center in Clark, N.J., the renovation of the New York City headquarters, and new corporate offices in El Segundo, Calif.
Nicolas Hieronimus, CEO of L’Oréal Group, said:
“David’s transformative leadership as CEO of L’Oréal USA and President of North America, has been truly exceptional, marked by outstanding business results, a keen eye for emerging trends and a passion for his people. This newly created role of Chairman of L’Oréal USA underscores the strategic importance of the US market for our future growth. David is uniquely positioned to take on this role, having consistently reinforced our beauty industry leadership, through engaging with key Public Affairs stakeholders and his recent tenure as Board Chair of PCPC.”
Alexis Perakis-Valat Appointed CEO of L’Oréal USA and President, North America
Succeeding Greenberg, Alexis Perakis-Valat will become CEO of L’Oréal USA and President, North America.
Currently President of the Consumer Products Division, Perakis-Valat joined L’Oréal in 1994 and has led key markets including France, Spain, Germany, and China, where he doubled the business and oversaw its digital and e-commerce transformation. Since 2016, he has led the Consumer Products Division to global growth, increasing sales from €12 billion to €16 billion, while boosting profitability and strengthening brand equity.
Over the course of nine years, he transformed the Division into a global powerhouse, expanding major brands and driving acquisitions, such as Korean makeup brand 3CE and Dr. G. He also unlocked growth in Emerging Markets, which saw high double-digit acceleration.
Hieronimus commented:
“Alexis’s career is a testament to transformative leadership and strategic acumen. Since 2016, his vision and drive have fundamentally reshaped our Consumer Products Division, democratising beauty, accelerating growth, and igniting double-digit acceleration in Emerging Markets. His unwavering commitment to brand equity, innovation, and sales and marketing excellence, makes him the perfect choice to lead the L’Oréal USA and North America business to new heights.”
Fabrice Megarbane to Lead Consumer Products Division
Fabrice Megarbane, currently Chief Global Growth Officer, will succeed Perakis-Valat as President of the Consumer Products Division.
Megarbane’s 24-year career includes transformative leadership as CEO of L’Oréal China and President of the North Asia Zone. As Chief Global Growth Officer since 2024, he has shaped the company’s integrated growth strategy and accelerated e-commerce with partners such as Amazon and TikTok. In China, he doubled sales, gained market share, and ensured carbon neutrality across industrial sites.
Hieronimus said:
“Fabrice’s unique blend of strategic insight, deep market knowledge, and exceptional leadership qualities, proven during his transformative tenure in China and most recently as Chief Global Growth Officer, makes him the ideal choice to lead our Consumer Products Division. I am confident that he will continue to drive innovation, accelerate growth, and inspire our teams in this new chapter.”
Vianney Derville Appointed Chief Growth Officer
Vianney Derville, currently President of Europe, will succeed Megarbane as Chief Growth Officer.
Since 2016, Derville has transformed the European zone, which delivered over €11.4 billion in sales last year and became the most significant contributor to the Group’s growth. He expanded public affairs capabilities to navigate Europe’s complex regulatory landscape and strengthened online market leadership.
Hieronimus said:
“Vianney’s deep understanding of our markets, his proven track record of driving significant growth and transformation, coupled with his exceptional ability to unite and inspire teams make him the perfect choice to be our new Chief Growth Officer. I look forward to working with him closely as we shape L’Oréal’s future growth trajectory, continue the ‘One L’Oréal’ transformation project leveraging AI and write the next chapter of the Group’s history.”
Emmanuel Goulin Named President of Europe
Emmanuel Goulin, currently President of Travel Retail, will assume the role of President of Europe.
Goulin has overseen major transformations in Travel Retail, including reinventing the beauty experience in airports, restructuring operations, and refocusing on the traveler’s journey. His international career includes leadership roles in Japan, Hong Kong, the UK, France, and Italy, where he drove double-digit growth and sustainable development initiatives.
Hieronimus said:
“Emmanuel has a deep understanding of the European landscape, forged through leadership roles in three of its key markets. This, together with his great track record of delivering major business and transformational impact, positions him as the ideal leader to drive innovation, accelerate growth and inspire our teams in our biggest region.”
Eva Yu Appointed President of Travel Retail and Joins Extended Executive Committee
Eva Yu, currently President and Managing Director of L’Oréal Hong Kong, will succeed Goulin as President of Travel Retail and join the Extended Executive Committee. She will split her time between Paris and Singapore to align closely with Travel Retail’s Asian hub.
Yu has led L’Oréal Hong Kong to increased market share and recognition in retail excellence, sustainability, and talent development. Earlier, she became the first Asian woman to lead L’Oréal Travel Retail APAC, driving growth across 27 markets.
Hieronimus said:
“Eva’s remarkable career, marked by her vision, and incredible ability to foster unity and harmonize efforts across different functions and markets, makes her an outstanding leader. Her deep understanding of the Asian market and her proven track record in driving both business transformation and people development, positions her as the ideal choice to lead our strategic Travel Retail business into its next chapter of growth and innovation.”
