CHICAGO – In a move set to transform how the food industry measures and markets nutrition, NielsenIQ (NIQ) has partnered with FoodHealth Co. to integrate the FoodHealth Score, a data-driven nutrition evaluation tool, into NIQ’s global analytics platform.
This first-of-its-kind integration brings a science-backed nutrient density and ingredient quality metric into the NIQ data ecosystem, offering retailers, manufacturers, and policymakers a powerful new lens to assess food products.
“Consumers are increasingly prioritizing health in their food choices, and the industry is taking notice,” said Marsha McGraw, Global Head of Partnerships and Verticals at NIQ. “By integrating the FoodHealth Score, we’re giving retailers and manufacturers a clear, data-backed way to evaluate product health impact and respond to evolving consumer expectations. This isn’t just about data, it’s about shaping a healthier food landscape.”
Three-Way Industry Impact:
- Consumer-Facing Tools: The score will be embedded into NIQ’s Product Insight offering, allowing retailers to integrate the FoodHealth Score, and its corresponding health insights, in the same way that they integrate Label Insights’ library of attributes when in a retail environment, consumers can view scores for all foods & filter based on score threshold.
- Food Industry Benchmarking: The score and corresponding health insights will also be available for internal use by retailers and manufacturers who want to understand the competitive landscape and where white space exists to deliver on consumer demand for healthier options.
- Academic and Policy Research: Institutions can license the score to study food health trends by ZIP code, congressional district, or demographic segment and leverage the data for potential use in powering public health policy and nutritional equity efforts.
“Health-conscious shoppers aren’t a niche, they’re the norm,” said Samantha Citro Alexander, Founder & CEO of FoodHealth Co. “Consumers are scanning every aisle for healthier options, and they’re willing to pay more when they can see the health difference. This is where the industry is headed, and our collaboration with NIQ is a game-changer for food companies looking to lead the way.”
NIQ and FoodHealth Co. plan to co-publish a series of data-driven reports exploring regional food-health disparities and consumer nutrition trends, further linking retail intelligence with public health insight.
