LOS ANGELES – NIQ has launched a first-of-its-kind global collaboration with WeArisma, the premier influencer marketing measurement platform, to help brands directly link creator marketing efforts to tangible business outcomes, including sales impact and brand perception.
This strategic partnership marks a significant step forward in the evolution of performance-driven influencer marketing. By combining NIQ’s industry-leading sales and brand metrics with WeArisma’s comprehensive global creator data and analytics, advertisers now gain unprecedented visibility into how both paid and organic creator content drives full-funnel marketing outcomes.
“By leveraging our collective strengths, we are helping businesses make more informed decisions about their influencer marketing investments,” said Jason Tate, General Manager, Marketing Effectiveness at NIQ. “This strengthens our position as industry leaders in quantifying the impact of an increasingly important marketing channel around the world.”
Through this alliance, creator campaign performance, tracked via WeArisma’s analytics platform, is integrated into NIQ’s Marketing Mix Models, enabling brands to better plan, optimize, and attribute ROI across the entire creator marketing spectrum.
“For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine forces with NIQ to solve this challenge and enable marketers to get the greatest impact from every dollar spent on creator marketing,” said Jenny Tsai, founder and CEO of WeArisma.
Key Highlights:
- Modular solutions from WeArisma and NIQ help advertisers more effectively measure, optimize, and plan their investments across the creator marketing economy, including hard-to-measure organic creator content.
- Metrics from creator campaigns tracked through WeArisma’s global analytics platform are incorporated into NIQ’s Marketing Mix Models, enabling marketers to make data-driven optimizations of their influencer strategies.
- To serve the unique needs of each brand, NIQ and WeArisma support customized engagement models, including managed service support and self-serve platform access.
As creator marketing becomes a cornerstone of modern media strategy, this collaboration empowers marketers to align creator investments with core business goals—bringing accountability, agility, and insight to a channel historically difficult to measure.
