Paytient expands prescription benefit platform with GoodRx and Cost Plus Drugs

COLUMBIA, Mo. – Paytient has expanded its healthcare affordability platform to include prescription benefits, introducing a new solution that helps employers and employees manage rising prescription drug costs by combining discounted cash prices with flexible payment options.

The employer-sponsored healthcare affordability company said the new offering integrates savings from GoodRx and Mark Cuban Cost Plus Drug Company into its platform, allowing users to access lower cash prices for medications and spread out out-of-pocket costs through interest-free payments. The expansion comes as employers face an estimated 10% increase in healthcare costs in 2026, driven largely by higher prescription drug spending.

“The more often we see care with a cash price, the faster prices will come down,” said Brian Whorley, founder and CEO of Paytient. “By partnering with like-minded leaders like GoodRx and Mark Cuban Cost Plus Drug Company, we're doing our part to raise the expectation in the marketplace and give employers a practical way to enable their employees to easily pay for medical care and pay less for prescriptions whenever possible, ensuring care is accessible and affordable for every household. It is possible to save and expand access. Our own health plan saves $27 every time an employee uses this solution.”

Paytient said that lower prescription prices alone do not ensure patients fill their prescriptions, citing research showing that upfront costs remain a major barrier. The company cited its 2026 Employee Healthcare Affordability Report, which found that 56% of members adhered to their prescribed treatment plan because of Paytient's payment solution.

“Adherence isn’t just better for patients; it’s a win for everyone,” said Dr. Trent Haywood, chief outcomes officer at Paytient. “Even with insurance, a GLP-1 priced at $299 a month is still $299 someone has to come up with today. And for a one-time specialty treatment that can run thousands of dollars out of pocket, that same ability to easily pay can be the difference between someone completing treatment or walking away entirely. Paytient lets people spread that out so they walk out of the pharmacy with their medication, not a plan to maybe come back when they can pay for it.”

In addition to GoodRx and Mark Cuban Cost Plus Drug Company, the platform integrates with major health plan partners, including Anthem, Optum, Centene, Elevance, and Cigna, providing employers with additional flexibility in prescription benefit design.