SEATTLE — Amazon and Revlon have joined forces to celebrate National Lipstick Day and National Chicken Wing Day with a hot, limited-edition product release. Available now through July 29, the “Flavortown” Super Lustrous Glass Shine Lip Balm, developed in collaboration with celebrity chef Guy Fieri, can be purchased exclusively on Revlon.com using Buy with Prime, Amazon’s direct-to-consumer (DTC) shopping experience.
Inspired by the bold color and heat of Fieri’s new Flavortown O.G. Buffalo Wing Sauce, the lip balm comes packaged with a collectible sticker sheet and is fulfilled through Amazon’s trusted network. Prime members shopping on Revlon.com can enjoy the same benefits they’ve come to expect from Amazon—fast, free delivery, simple returns, and 24/7 customer support—without ever leaving the brand site.
“To meet evolving consumer needs, Revlon has a new focus to operate at the intersection of cultural relevancy and ecommerce,” said Kelly Solomon, Revlon Chief Digital Marketing Officer. “To charm and excite our consumers this National Lipstick Day (which also happens to be National Chicken Wing Day), we partnered with Guy Fieri to launch a limited-edition 'Flavortown' shade of our fan-favorite, Glass Shine Lip Balm. We’re thrilled the shopping experience for this exclusive collaboration on Revlon.com is powered by Buy with Prime, which means shoppers can enjoy fast, free delivery directly from our site.”
Buy with Prime enables Prime members to use their Amazon credentials for a seamless checkout on participating brand websites. Returning customers enjoy an even faster experience, with their Amazon shipping and payment details automatically filled in at checkout. After purchasing, shoppers can track their orders on Amazon.com or via their order confirmation email.
“This National Lipstick Day, you don’t need a passport to Flavortown for Revlon's limited-edition drop – all you need is Buy with Prime,” said Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment. “Prime members can shop directly on Revlon.com and get fast, free delivery with the shopping experience they already know and trust.”
Launched in 2022, Buy with Prime helps DTC brands boost conversion and build stronger customer relationships by offering Amazon’s logistics and customer experience services. Data shows that 50% of Prime members are more likely to buy again from DTC sites offering Prime benefits, and 95% of shoppers who’ve used Buy with Prime say they’re likely to use it again.
To shop the “Flavortown” Super Lustrous Glass Shine Lip Balm before it’s gone, visit Revlon.com and look for the Buy with Prime button.
