Target brings more value to back-to-school shopping
The retailer is combining seasonal discounts with lower everyday prices and expanded in-store experiences.
Back-to-School
Back-to-school shoppers start early, but focus on value as spending hits record levels
"Affordability is a concern for families and a top priority for retailers as we enter the back-to-school season."
Deloitte: Back-to-school spending holds steady during economic uncertainty
Surveyed parents approach the season with both intent and restraint, as more than half of respondents expect the economy to worsen this year.
Inmar: Back-to-school becomes ‘battle for the basket’ as shoppers plan early, switch mid-season
Shoppers are highly intentional, with 70% deciding on brands before entering the store and 75% willing to trade down for better value.