Deloitte: Back-to-school spending holds steady during economic uncertainty
Surveyed parents approach the season with both intent and restraint, as more than half of respondents expect the economy to worsen this year.
Back-to-School
Inmar: Back-to-school becomes ‘battle for the basket’ as shoppers plan early, switch mid-season
Shoppers are highly intentional, with 70% deciding on brands before entering the store and 75% willing to trade down for better value.