Circana completes acquisition of Nielsen’s MMM unit
MMM specializes in advanced statistical modeling that helps brands quantify the true incremental impact of their marketing investments across channels and touchpoints.
Circana
Circana reports prestige beauty sector up for first half of 2025
U.S. prestige beauty market grew by 2% to $16 billion, while sales at mass merchants increased 4% to $34.6 billion in first half of 2025.
Circana: Female shoppers are slowing discretionary purchasing at a quicker rate than men
Opportunities to engage female consumers revolve around spruce-up spending and female-focused products putting them front-and-center.
Circana: U.S. consumers selective but ready to spend
Retailers saw signs of consumers holding out for deals as spending slowed in late June, as shoppers awaited July promotions.
Circana sees retail volumes dip, tariff impact still minimal
Price growth in F&B remained stable, with minimal impact from tariffs to date.
Circana unveils three new solutions to navigate economic shifts and consumer trends
“These solutions bridge the gaps, providing insights that are not only granular but also actionable.”
Circana reveals 2024 New Product Pacesetters
The report found that new products generated a combined $8.4 billion in year-one sales across multi-outlet retail channels.
Circana: Consumer healthcare outpaces retail growth in 2024
$103B consumer healthcare sector sees boost from holistic wellness trends.
Circana expands LiveRamp partnership to elevate retail media performance
The expanded partnership will provide improved retail media capabilities for advertisers seeking marketing optimization.
Circana report unwraps global snacking trends
The U.S. leads in late-night snacking, often tied to emotional and functional needs.
Circana completes deal for NCSolutions
“Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.”
U.S. positioned for additional growth as sustainability-marketed products flourish in Europe
The 2024 Sustainable Market Share Index shows CPG products marketed with sustainable attributes increased market share by 2.6 percentage points since last year, but are dwarfed by European markets.
Circana: Mass beauty has 3% increase in first quarter, as prestige remains flat
Fragrance maintains its position as the top-performing category.
Circana unveils total market sizing solution for foodservice and retail industries
Retail and foodservice have never been measured this holistically
Circana names Cara Pratt president of global retail and media
Pratt's charge will be to strengthen Circana’s standing as a strategic partner for companies in the retail sector.
Circana report reveals the 2024 U.S. CPG growth leaders
The findings highlight the industry’s shifting dynamics, as smaller CPG companies and private labels take center stage, leveraging innovation and value-driven strategies to outperform their peers.