Circana unveils three new solutions to navigate economic shifts and consumer trends
“These solutions bridge the gaps, providing insights that are not only granular but also actionable.”
Circana
Circana reveals 2024 New Product Pacesetters
The report found that new products generated a combined $8.4 billion in year-one sales across multi-outlet retail channels.
Circana: Consumer healthcare outpaces retail growth in 2024
$103B consumer healthcare sector sees boost from holistic wellness trends.
Circana expands LiveRamp partnership to elevate retail media performance
The expanded partnership will provide improved retail media capabilities for advertisers seeking marketing optimization.
Circana report unwraps global snacking trends
The U.S. leads in late-night snacking, often tied to emotional and functional needs.
Circana completes deal for NCSolutions
“Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.”
U.S. positioned for additional growth as sustainability-marketed products flourish in Europe
The 2024 Sustainable Market Share Index shows CPG products marketed with sustainable attributes increased market share by 2.6 percentage points since last year, but are dwarfed by European markets.
Circana: Mass beauty has 3% increase in first quarter, as prestige remains flat
Fragrance maintains its position as the top-performing category.
Circana unveils total market sizing solution for foodservice and retail industries
Retail and foodservice have never been measured this holistically
Circana names Cara Pratt president of global retail and media
Pratt's charge will be to strengthen Circana’s standing as a strategic partner for companies in the retail sector.
Circana report reveals the 2024 U.S. CPG growth leaders
The findings highlight the industry’s shifting dynamics, as smaller CPG companies and private labels take center stage, leveraging innovation and value-driven strategies to outperform their peers.
Circana: Consumers shop at 39 unique retailers a year, focusing on convenience and value
This shift highlights an evolving consumer landscape where value, convenience, and occasion-based spending impact buying behavior, according to recent research by Circana.
Circana reports on the evolution and cross-industry influence of wellness trend
According to Circana, well-being focused consumers have a buying power exceeding $1.1 trillion in the U.S., highlighting the significant market potential for companies that cater to this demand.
Circana reports factors beyond tariffs are already disrupting normal consumer behavior
Rising prices and debt, immigration concerns, and weather are producing material changes to typical retail activity ahead of unknown tariff impacts.
Circana unveils Liquid Supply Chain for smarter inventory management
This latest innovation expands Circana's suite of supply chain insights, making them more accessible to CPG brands of all sizes
Circana, iSpot, and Paramount bring real-time sales attribution to CPG advertisers
The collaboration enables large-scale, always-on attribution measurement, eliminating the need for time-consuming, ad-hoc performance studies.