U.S. Beauty market trends: Mass beauty gains greater appeal as consumers seek value-driven efficacy
By Jennifer Famiano, beauty industry analyst at Circana
Circana
Circana: Gen Z and Millennials to lead retail growth by 2030
While Boomers and Gen X hold most retail dollars, Circana predicts Gen Z and Millennials will generate over 60% of sales growth by 2030, indicating a major shift in consumer influence.
Smart rings drive surge in US fitness tracker spending
Circana reports an 88% jump in sales, with younger consumers leading adoption
Circana: August retail sales rise 2% despite flat unit demand
Dollar growth was driven by food, beverage, and non-edible CPG, while unit sales were flat or down across all categories.
Circana unveils lineup for fall thought leadership series
Circana experts will team up with industry partners to explore consumer and market shifts across confectionery, tobacco, dairy, deli, bakery, and marketing strategy.
Circana CEO: Consumers show resilience amid economic strains
Stuart Aitken says low-income households are making trade-offs, but holiday spending will highlight the enduring strength of consumer demand.
Circana: Back-to-school sales slip 2% despite August surge
Circana expects overall office supplies revenue in 2025 to fall 2% from last year, with back-to-school serving as a relative bright spot.
Circana completes acquisition of Nielsen’s MMM unit
MMM specializes in advanced statistical modeling that helps brands quantify the true incremental impact of their marketing investments across channels and touchpoints.
Circana reports prestige beauty sector up for first half of 2025
U.S. prestige beauty market grew by 2% to $16 billion, while sales at mass merchants increased 4% to $34.6 billion in first half of 2025.
Circana: Female shoppers are slowing discretionary purchasing at a quicker rate than men
Opportunities to engage female consumers revolve around spruce-up spending and female-focused products putting them front-and-center.
Circana: U.S. consumers selective but ready to spend
Retailers saw signs of consumers holding out for deals as spending slowed in late June, as shoppers awaited July promotions.
Circana sees retail volumes dip, tariff impact still minimal
Price growth in F&B remained stable, with minimal impact from tariffs to date.
Circana unveils three new solutions to navigate economic shifts and consumer trends
“These solutions bridge the gaps, providing insights that are not only granular but also actionable.”
Circana reveals 2024 New Product Pacesetters
The report found that new products generated a combined $8.4 billion in year-one sales across multi-outlet retail channels.
Circana: Consumer healthcare outpaces retail growth in 2024
$103B consumer healthcare sector sees boost from holistic wellness trends.
Circana expands LiveRamp partnership to elevate retail media performance
The expanded partnership will provide improved retail media capabilities for advertisers seeking marketing optimization.