CHICAGO – Circana has announced a significant expansion of its partnership with LiveRamp, the leading data collaboration platform, to deliver enhanced retail media capabilities for advertisers seeking end-to-end marketing optimization.
This collaboration centers on deepening access to Circana’s industry-leading retail insights, spanning $5.8 trillion in consumer sales, via the LiveRamp Clean Room. The integration enables brands to securely tap into Circana’s unparalleled retailer loyalty card data and its Complete Consumer™ receipt panel, which captures omnichannel behavior across categories like luxury beauty, apparel, foodservice, and consumer technology.
Marketers can now:
- Build smarter profiles with a deeper understanding of customer purchase behavior both within and across product categories, powered by Circana’s premium data assets.
- Define and activate high-value audiences using Circana’s known, aggregated multi-retailer purchase data that reflects actual consumer buying patterns.
- Distribute campaigns at scale across over 150 destinations via LiveRamp’s powerful data collaboration network.
- Access standardized insights with minimal cost or complexity.
The partnership also allows brands to enrich their first-party data within the clean room, empowering smarter modeling, advanced analytics, and near real-time performance measurement to fine-tune campaign strategies and maximize ROI.
“Circana is committed to delivering the data and solutions our clients need to make confident, data-driven decisions that maximize sales outcomes,” said Dave Slowik, executive vice president of Global Media at Circana. “This expanded partnership with LiveRamp reflects our shared mission to address evolving advertiser challenges with innovative, trusted solutions that fuel measurable results.”
“LiveRamp and Circana’s growing partnership continues to enhance advertisers’ ability to plan, target, activate, and measure effectively,” said Vihan Sharma, chief revenue officer at LiveRamp. “Integrating clean room intelligence and standardization empowers data to become more connected, measurable, and adaptive, enabling more actionable insights and faster time-to-value.”
