Beauty at Walmart gets makeover
Shoppers can currently find Beauty 2.0 in some 150 Walmart stores, with 300 more conversions expected by the end of 2026.
July 2026
Expect B-T-S shoppers to favor stores
The takeaway for retailers isn’t to shout louder about price. It’s to prove, aisle by aisle, that being in-store still delivers what shoppers need, when they need it.
