Holiday budgets hold steady despite inflation
Shoppers are resilient, planning to spend only 1.3% less than last year’s record. Retailers expect early deal-hunting and a long shopping season into December.
Shoppers are resilient, planning to spend only 1.3% less than last year’s record. Retailers expect early deal-hunting and a long shopping season into December.
The returns rate is in line with 16.9% last year, when returns totaled $890 billion.
The initiative will establish the first National Retail Federation Chair in Retail Studies, the NRF Summit, and two NRF MBA Fellows, as well as research grants to shape the future of retail.
"The Door has been an extraordinary partner with the NRF Foundation in expanding access to retail careers to young people in New York City."
The session will examine Fanatics’ shift from an online fan gear shop to a global digital sports platform.
Even as most shoppers expect higher prices due to tariffs, more than 70% of consumers still plan to celebrate the holiday.
Horowitz will participate in a fireside chat on January 12 at NRF 2026: Retail’s Big Show.
“We have seen the implementation of reciprocal tariffs across the globe, with a number of key trading partners being subjected to tariffs higher than the earlier 10% tariffs,” NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said.
The drop reflects mounting trade pressures and shifting supply chain strategies by U.S. retailers, according to the latest Global Port Tracker report.
"If the Durbin Amendment is to mean anything, it’s that there are specific costs that banks can recover from merchants, and costs that they categorically cannot recover from merchants."
The NRF argues that progress in these areas will be critical to maintaining the nation’s economic momentum in the months ahead.
NRF Executive Vice President of Government Relations David French urged the administration to pursue “binding trade agreements that truly open markets by lowering tariffs, not raising them.”
The early start is up from 55% last year and is the highest since NRF started tracking early shopping in 2018.
“June’s numbers indicate that prolonged uncertainty surrounding the economy, tariffs and trade policy could be pushing consumers to adopt a ‘wait-and-see’ approach with their household budgets,” NRF president and CEO Matthew Shay said.
“The tariff situation remains highly fluid and retailers are working hard to stock up for the holiday season before the various tariffs that have been announced and paused actually take effect,” NRF vice president for Supply Chain and Customs Policy Jonathan Gold said.
“Economic fundamentals appear solid at this juncture, but uncertainty is pervasive,” Kleinhenz said.