Circana: U.S. retail spending up in early spring, but underlying consumer pressures signal caution ahead
Consumer response to both headwinds and tailwinds creates a misleading macro view.
Research
Walmart is the clear choice in the U.S. supermarket sector according to Conjointly data
Walmart stands alone at the top in awareness (86%), consideration (69%), recent purchase (70%), and preferred brand status (31%).
Online grocery sales power omnichannel growth as market poised to reach $452 billion by 2028
The Food Industry Association and NIQ unveil the latest ecommerce report.
Mother’s Day spending expected to hit record $38B
Consistent with recent years, 84% of U.S. adults plan to celebrate Mother’s Day.
Kearney releases 2026 Beverage Outlook
Consumers are simultaneously trading down for everyday moments and trading up for premium, health-led experiences.
Cardinal Health report shows momentum in expanding advanced therapies into community care
Research confirms advanced therapies are moving beyond inpatient hospitals, with providers increasingly supporting partnerships that bring life-changing treatments closer to patients' homes.
Preventive health trends fuel gut supplement market expansion
Consumers are increasingly turning to probiotics and digestive health solutions, reinforcing front-end growth opportunities for chain drug retailers.
Adobe study: Irrelevant marketing resistance highlights need for personalization
The study shows a generational divide: poor targeting erodes trust, overwhelms inboxes, and harms conversions, while personalized messages boost engagement.
Aetna provider study reveals optimism and opportunities to simplify health care
Survey highlights opportunities to deepen trust across the provider-payer relationship.
Gen Z driving the shift from cards to digital wallets, new research from Global Payments reports
In the U.S., direct use of cards accounted for 49% of all online spending and 71% of in‑store spending in 2025.
Kenvue unveils new dermatology research and skin care innovations
New data and onsite activations reveal scientific advances in UV absorption technologies, lasting hydration, barrier supporting ingredients, and preferred acne solutions,
Half of U.S. online spending comes from consumers over 45
New data from EBANX and World Data Lab reveal that America's digital economy skews toward older, affluent consumers — the opposite of emerging countries, where e-commerce is dominated by young, middle-class buyers.
SHARx: TrumpRx platform exposes issues in drug pricing and access
SHARx argues that without tackling rebate-driven economics and PBM decision-making power, efforts to lower drug prices may have limited impact on patients.
NRF: Easter spending poised to hit record $24.9B
Candy is the leading shopping category for Easter this year, with 92% of consumers planning to purchase sweets.
A new Ferrero Easter Candy Survey reveals that adults want Easter baskets too
Two-thirds of North American adults (66%) say they deserve an Easter basket just as much as children do.
New food pyramid reshaping health behaviors, but cost gap persists
Numerator reports consumers are adjusting to new nutrition guidance, but increased grocery costs and ingrained habits restrict change.