EEZ Co. and Lolleez become the first OTC brand to earn Purity Award across all products
Setting a new industry benchmark for clean, trusted wellness products.
Supplier News
CRN welcomes federal recognition of dietary supplements
The trade group said the updated guidelines balance prioritizing nutrient-dense foods and recognizing supplements as a science-based option to support public health.
Shaquille O'Neal's new hoops-inspired candy Shaq-A-Licious SLAMS makes debut
Shaq-A-Licious SLAMS serve up a multi-textural, interactive gummy experience, now available nationwide.
FMI issues statement on 2026 Dietary Guidelines for Americans
The new Dietary Guidelines for Americans defines real food as whole, nutrient-dense, and naturally occurring, placing them back at the center of our diets.
Brach's debuts the next generation of Conversation Hearts
Brach's aims to continuously evolve and offer product innovations that inspire fans to share heartfelt (and now emoji-filled!) messages with friends and loved ones.
MegaFood unveils new brand campaign
New ad creative, reimagined brand identity, and product innovations reinforce a more accessible approach to daily wellness with real food at the forefront.
Abarca unveils Better Balance and Better Access
Bold moves aim to redefine pharmacy benefit management for a new era of care.
Crave Retail to showcase smart fitting room and store engagement platform at NRF 2026
Crave Retail will showcase its AI-powered smart fitting room and in-store engagement platform powered by Zebra’s retail displays, mobile devices, and RFID solutions.
Camber Pharmaceuticals reviews 2025 achievements and plans 2026 growth
Camber’s year featured broad generic launches, specialty and oncology introductions, emphasizing access, affordability, and supply reliability in the U.S.
SPAR Group appoints Jean Richer as head of North American sales and marketing
He brings more than 25 years of executive-level experience across the CPG and retail services landscape.
L’Oréal unveils infrared-powered hair and skin innovations at CES 2026
Together, the two innovations expand L’Oréal’s growing lineup of light-based Beauty Tech solutions.
TUMS rolls out Burn Ball and sweepstakes for Super Bowl
The limited-edition, custom-designed football, specifically engineered to pass the TUMS and deliver fast-acting heartburn relief on game day.
Momentous inks exclusive nationwide deal with The Vitamin Shoppe
The Vitamin Shoppe will carry over a dozen Momentous products, including Whey Protein Isolate, Creatine, Longevity, and Collagen, all of which are rigorously third-party tested and NSF-Certified for Sport.
Kellogg's Raisin Bran makes Big Game debut, showcasing the power of fiber
The brand will address America's fiber gap with a legendary celebrity talent.
Organic & Natural Health to address policy, integrity and innovation at 2026 industry conference
The conference will address the intersection of natural health, policy, science, retail, geopolitics and emerging technologies.
GoodRx now offering Novo Nordisk’s cash price for the launch of the Wegovy pill
Consumers can soon go to GoodRx for Weight Loss to determine eligibility and obtain a prescription for the first and only oral GLP-1 formulation.