Oral-B goes live with smartphone app
Oral-B has launched the Oral-B App, which it calls a "breakthrough digital tool" for toothbrushing routines that gives users a more control over their oral hygiene.
Supplier News
PepsiCo bolsters brand via new iTunes Radio
PepsiCo Inc. has been named as the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service.
Sanofi Pasteur aims to corral ‘FLUgitives’
Sanofi Pasteur is looking to round up "FLUgitives" — people who haven’t yet been vaccinated against the flu this season. The company said Thursday that "The FLUgitives" campaign aims to encourage more Americans to get their annual flu shot.
Nexafed grows retail pharmacy distribution
Acura Pharmaceuticals Inc. has expanded distribution of its Nexafed nasal decongestant — which has a technology that disrupts the conversion of pseudoephedrine into methamphetamine — to over 2,600 pharmacies nationwide.
Topricin foot cream to be carried by CVS
The Topricin natural pain relief brand is stepping into the foot care aisle at CVS/pharmacy. Topical BioMedics Inc., the maker of the topical analgesic brand, said Wednesday that it has entered an agreement with CVS to carry Topricin Foot Therapy Cream in its over 7,400 drug stores.
GSK in pilot to evaluate patient Rx challenges
GlaxoSmithKline has teamed up with Community Care of North Carolina (CCNC) on a new approach to analyzing health information that enables health care providers and payers, with the touch of a button, to analyze patient medication challenges in real time.
Lidoderm generic launched by Actavis
Actavis Inc. has released a generic version of Lidoderm (lidocaine topical patch 5%). The company said Monday that it launched the generic product as part of an exclusive settlement agreement with Endo Pharmaceuticals Inc. and Teikoku Seiyaku Co. Ltd.
Dr. Smith’s ointment goes nationwide at Walgreens
Dr. Smith’s Diaper Rash Ointment was joined by entrepreneur and television personality Bill Rancic to mark the baby care brand’s launch in Walgreens drug stores nationwide.
Survey: XyliMelts help dry mouth sufferers sleep
Users of XyliMelts for Dry Mouth are sleeping better thanks to the product’s delivery mechanism, according to a study done on behalf of manufacturer OraHealth.
Orexo rolls out Zubsolv to pharmacies
Providing another option for people addicted to painkillers, Orexo U.S. Inc. has released Zubsolv sublingual tablets to U.S. pharmacies.
Rolaids antacid returns to U.S. stores
Sanofi US and its Chattem Inc. consumer health business have reintroduced Rolaids to stores across the United States. In its return to U.S. stores, Rolaids now comes in a liquid form as well as in tablets.
Pampers upgrades diaper product line
Pampers has launched major upgrades across its entire line of diapers, training pants and wipes. Among the upgrades, Pampers Swaddlers is now available in a size 5.
Actavis releases Opana ER generic
Actavis Inc. has begun shipping oxymorphone hydrochloride extended-release tablets, an opioid painkiller, in dosages of 5 mg, 10 mg, 20 mg, 30 mg and 40 mg.
SwitchBlade full-body groomer rolls out to Rite Aid, Walmart
The MicroTouch SwitchBlade men’s personal groomer has hit store shelves at Rite Aid and Walmart. IdeaVillage Products Corp. said Wednesday that the SwitchBlade is the first two-in-one, full-body personal groomer for men and marks the "next generation in man-scaping" from MicroTouch.
Forest Labs names Saunders as CEO
A new chief executive officer is set to take the helm next month at Forest Laboratories Inc. The pharmaceutical company said Tuesday that Brenton Saunders, the former CEO of Bausch + Lomb and a Forest director since August 2011, will become Forest’s president and CEO starting Oct. 1.
Lay’s STAX to kick off its first NFL promo
The Lay’s STAX potato crisps brand is teaming up with the National Football League for its first-ever football-themed promotion.