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Supplier News

First Xibrom generic introduced by Mylan

Mylan Inc. has released bromfenac ophthalmic solution 0.09%, which alleviates swelling and pain caused by cataract surgery. The company said this week that the twice daily administration product, rolled out by its Mylan Pharmaceuticals Inc.

Lilly USA launches TruAssist patient assistance

Lilly USA has introduced TruAssist,  a website and call center for health care providers and patients to access information about the pharmaceutical company’s patient assistance programs. The Eli Lilly and Co. unit said Monday that the website (LillyTruAssist.

Perrigo gets OK for Zantac 150 generic

Perrigo Co. has received final approval from the Food and Drug Administration for over-the-counter ranitidine 150. The health care products company said Monday that the product, a generic version of Zantac 150, is slated to ship early in its 2012 fiscal year.

Mylan ships Risperdal generic

Mylan Inc. has introduced risperidone orally disintegrating tablets in strengths of 0.5 mg, 1 mg, 2 mg, 3 mg and 4 mg. The company said Friday that the product, launched by its Mylan Pharmaceuticals Inc.

GoodNites kicks off integrated marketing campaign

Kimberly-Clark Corp. has launched a new integrated marketing program to educate parents of 4- to 6-year-olds on the benefits of switching from training pants to GoodNites brand underwear to meet their children’s nighttime needs.

CoverGirl signs up Sofia Vergara

Emmy-nominated actress Sofia Vergara has become the latest CoverGirl. The Procter & Gamble Co. cosmetics brand said this week that Vergara has signed her first beauty contract with CoverGirl and is shooting her first advertising campaign for the makeup giant.