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ZYRTEC's new marketing campaign in full bloom

After a long, harsh winter, we want to encourage people to reconnect with the beauty of the season by bringing blooms to unexpected places this spring," said Kenvue's Jenn Lovell.

Lewis Miller with floral pop up at Union Square Station in NYC.

NEW YORK CITY — For ZYRTEC, spring is their Super Bowl and this year, the brand is tapping into culture, design, and self-expression to bring blooms to unexpected places and help allergy sufferers embrace the season after a harsh and gloomy winter. 

Lewis Miller

 “Nothing captures the spirit of spring quite like fresh blooms — but for allergy sufferers, flowers haven’t always been a source of joy. After a long, harsh winter, we want to encourage people to reconnect with the beauty of the season by bringing blooms to unexpected places this spring," said Jenn Lovell, head of U.S. Allergy at Kenvue. “As we tap into culture, design, and self-expression through creative collaborations and unique partnerships that celebrate the vibrant energy of spring, we are reinforcing the role ZYRTEC plays in helping people feel their best – providing 24-hour relief during allergy season,” she added.

The brand has kicked off a 360-campaign with elements that include:

  • A striking subway Flower Flash in partnership with renowned floral artist Lewis Miller which took place on May 7th in the NYC Union Square Subway Station. The activation included a larger-than-life floral pop up, giveaways, and ad-buys with Outfront.
  • The brand’s first ever fashion collab - an exclusive Bloomcore Collection in collaboration with designer Tyler McGillivary. The curated capsule of spring essentials, launching on May 15, will include a flower market tote, tee, pullover, and tank & skirt set. 
  • partnership with celebrity fashion stylist Law Roachan avid ZYRTEC user who will be taking to social media to share this season’s hottest trend- Bloomcore. 

“As someone who proudly calls New York my adopted hometown, there's nothing I love more than transforming everyday spaces and bringing blooms to life in beautiful and unexpected ways. The subway is the heart of this city, so this Flower Flash with ZYRTEC is a special one. I’m excited to be working with ZYRTEC to help people embrace the energy of spring blooms, free from allergy symptoms,” said Miller.

“With the ZYRTEC Subway Flower Flash we are brightening up commutes and empowering people to celebrate the beauty of spring,” he added. 

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