Pathmark returning to Long Island
The new, small-format stores are being developed by Allegiance Retail Services. These are smaller stores compared to the traditional large format Pathmarks of the past.
Bill Schiffner
e.l.f. Cosmetics powers Katherine Legge's return to the Indianapolis 500
e.l.f. is fueling the future of empowered.legendary.females. at the largest single-day sporting event in the world.
Aetna advances industry‑leading efforts to streamline prior authorization
The company announced Friday that it has standardized 88% of its prior authorization volume—surpassing industry commitments—while continuing to require prior authorization for fewer medical services than any other national health plan.
Theraflu’s Right to Rest and Recover campaign now in fifth year
Theraflu has partnered with Allyson Felix – 5x Olympian, founder, and mom.
JOYRIDE drops three new candy innovations and kicks off “Project Squircle”
New better-for-you candy hits Target as JOYRIDE and Ryan Trahan launch fun fan debate ahead of film’s April 25 premiere.
DrumTruck makes debut at WrestleMania 42
Designed to stop fans in their tracks with new Drumstick flavors, the DrumTruck served up over 3,000 cones of their Walmart-exclusive, Red, White & Blueberry (featuring Cody Rhodes on pack) to WrestleMania attendees as they left the stadium
Walmart is the clear choice in the U.S. supermarket sector according to Conjointly data
Walmart stands alone at the top in awareness (86%), consideration (69%), recent purchase (70%), and preferred brand status (31%).
European OTC eye care brand launches nationwide at Walmart
AVIZOR’s preservative-free artificial tears, Lacrifresh HydraPF and Lacrifresh HydraMaxPF, are now available to U.S. consumers, marking a key milestone in the company’s international expansion.
Walmart upgrading over 650 stores, opening new locations
The retailer is focusing on modernizing layouts, expanding digital pickup/delivery, and updating pharmacies.
smartwater pays homage to The Devil Wears Prada’s cerulean moment with digital-first play
The premium hydration brand brings the film’s most iconic shade to life with a special edition bottle and a digital challenge celebrating discerning taste.
Fujifilm introduces the next generation in photo printing experiences
New interactive creative hub takes on-site photo experiences to the next level.
SNICKERS Ice Cream and NFL prospect Carnell Tate team up ahead of NFL Draft
SNICKERS Ice Cream is partnering with a top NFL prospect, Carnell Tate, to cool down the fiery debates and hot takes surrounding the 2026 NFL Draft, reminding fans and sports analysts alike to keep their chill.
Coram CVS Specialty Infusion Services uses new sustainable packaging
The new innovative packaging is easier to handle, more compact, and designed to improve the patient experience, especially for those with mobility challenges.
Walmart rolls out modern redesign of Great Value flagship private brand
First major refresh in more than a decade enhances shoppability while maintaining the same trusted products at every day low prices.
Dial rolls out new scents just in time for spring
These everyday essentials are designed to keep skin feeling clean, fresh, and hydrated through it all.
EXTRA intros new SOURS by EXTRA Gum and launches Cheworkout Sweepstakes with dancer Hailey Bills
The social-first sweepstakes celebrates the launch of SOURS by EXTRA, available nationwide in Blue Raspberry and Strawberry flavors.