TORONTO – Shoppers Drug Mart set a new Guinness World Records title at its 2026 National Beauty Conference, where 673 Beauty Managers from across Canada simultaneously filled in their brows, earning the record for the most people performing the activity at the same time.
Ahead of the official attempt, participants took part in a live brow mapping lesson led by Seneca Polytechnic professor Derek Selby. Beauty Managers then put their training into practice using Quo Beauty Microblade Brow Pen and Quo Beauty Brow Defining Gel to complete the record-setting challenge. The company selected brow mapping for the event to showcase one of the personalized Beauty Services offered at select Shoppers Drug Mart locations.
Held annually, the Shoppers Drug Mart National Beauty Conference brings together Beauty Managers from across the country to explore the latest beauty trends, innovations and products while enhancing the skills they use to serve customers in stores. The event also provides opportunities to learn directly from brand founders and industry experts, who share insights and product knowledge to help Beauty Managers stay current in a rapidly evolving beauty landscape.
“Our Beauty teams are at the heart of how we serve our customers,” said Derrick Pittman, senior vice president, National Operations, Shoppers Drug Mart. “Their expertise and personalized advice, combined with our breadth of products and growing Beauty Services offering, help customers find what works best for them. We’re continuing to invest in our people and evolve our services, while delivering the choice, value and convenience customers expect from Shoppers Drug Mart.”
Beauty Services are expanding across Shoppers Drug Mart, with additional locations planned across the country in the coming months. Currently available in select locations across the Greater Toronto Area and British Columbia, customers can book personalized services, with the full service fee redeemable toward eligible beauty product purchases.
As Shoppers Drug Mart continues to evolve its Beauty Services offering, it is also investing in the expertise of its Beauty Specialists. This includes working with Seneca Polytechnic on makeup artistry training, with a pilot program set to begin before end of year. Through certified college instruction, the program builds Beauty Specialists’ makeup artistry skills and expertise to deliver a high-quality, personalized beauty experience that instills customer confidence.
Together, these investments combine expert advice, personalized services and an expanded assortment to deliver stronger value and more reasons for customers to shop at Shoppers Drug Mart, all while creating a more compelling, convenient and differentiated beauty experience.
