BATTLE CREEK, Mich. — Kellogg Co. is promoting its Kellogg’s To Go Breakfast Shakes as a new, on-the-go nutritious solution for "breakfast skippers."
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The food company has partnered with "EXTRA" television host and New York Times best-selling author Maria Menounos to help consumers stop skipping breakfast with its new on-the-go option.
Kellogg said its Kellogg’s To Go Breakfast Shakes provide a nutritious, portable breakfast choice, containing more than 21 vitamins and minerals, 10 grams of protein and 5 grams of fiber. The shakes are available in chocolate, strawberry and vanilla flavors.
Citing NPD Group research, Kellogg reported that 31 million Americans are skipping breakfast, with young adults and teens having the highest rate of missing the morning meal.
"As a busy TV host, I’m constantly running from one television set to the other," Menounos said in a statement. "Because of my schedule, I sometimes fall victim to breakfast skipping and don’t feel my best the rest of the day. Kellogg’s To Go Breakfast Shakes give me a great start even on my busiest of days with a breakfast option I can take on-the-go."
On Thursday, Kellogg gave away Kellogg’s To Go Breakfast Shake samples at a "Skip Stop" in Manhattan’s Flatiron Plaza. Assisted by Menounos, the brand will hold "skipperventions" by intervening to convince consumers to break their breakfast-skipping habit and have a nutritious start to each day.
A recent Kellogg’s To Go survey found that eating breakfast accounts for less than half of people’s morning routines, with 42% saying they are busy checking e-mail or their social networks.
Kellogg’s Breakfast On-the-Go Survey also revealed that just 10% of adults think "what’s for breakfast" first when their alarm goes off each morning, yet most consider how long they can sleep or what they have to do today. Just 22% of people indicated they would spend extra time in the morning eating breakfast, and 50% said they would spend more time sleeping in. "Not feeling hungry until I’m out the door" is the most common cause of skipping breakfast, according to the survey.
