CHICAGO – Consumer intelligence firm NielsenIQ has announced the significant expansion of its AI-driven NIQ Product Insights (NPI) platform. Designed to help retailers and consumer packaged goods (CPG) brands navigate shifting global trade and regulatory landscapes, NPI will now cover 25 new international markets across Europe, the Middle East, and Latin America.
NPI equips brands with access to over 27,000 structured product attributes, ranging from dietary and sustainability indicators to clean-label claims, that shoppers care about most. The platform, already widely used in the U.S., provides detailed intelligence on ingredient profiles, origin labels, and other key claims that impact consumer decision-making.
"In a complex consumer environment defined by increasing competition and more discerning consumers, retailers have the added pressure of tariffs and inflation impacting their product choices," said Marsha McGraw, Global Managing Director at NIQ. "Our expanded NPI solution enables companies to stay ahead of changing regulations and consumer preferences with unmatched granularity."
“In a complex consumer environment defined by increasing competition and more discerning consumers, retailers have the added pressure of tariffs and inflation impacting their product choices and go-to-market decisions,” said Marsha McGraw, Global Managing Director at NIQ. “Our NIQ Product Insights provides analytics and insights to help companies understand changes in global regulation, including origin labeling and food additive bans across markets, as well as how and why consumers are responding to product and pricing changes.”
Among its key features, NPI offers:
- Regulatory Readiness: Helping companies track and adapt to changes in tariffs, ingredient bans, and labeling laws.
- Faster Innovation: Identifying early trends to inform claims and formats that resonate with evolving consumer needs.
- Shopper Personalization: Allowing retailers to enhance category management and in-store experiences through precise product-level insights.
The platform is powered by generative AI and answers 99% of consumer product queries and transforms billions of data points into actionable intelligence.
NIQ's latest expansion marks a strategic step in helping the industry adapt to global pressures while staying focused on what matters most—meeting consumer expectations with clarity and speed.
Learn more about NIQ Product Insights or request a demo at www.niq.com.
