
NielsenIQ study: Discount retailers and private labels gain ground
Private-label brands are now a primary growth driver for 53% of retailers. Once seen as budget alternatives, they are evolving into premium and innovative choices.
Private-label brands are now a primary growth driver for 53% of retailers. Once seen as budget alternatives, they are evolving into premium and innovative choices.
NielsenIQ reports that consumers are embracing digital-first wellness solutions at an unprecedented rate.