NIQ and WeArisma partner to measure creator marketing impact
This strategic partnership marks a significant step forward in the evolution of performance-driven influencer marketing.
NielsenIQ
NIQ and FoodHealth Co. launch nutrition data integration
This first-of-its-kind integration brings a science-backed nutrient density and ingredient quality metric into the NIQ data ecosystem.
NIQ unveils 2025 Global Health & Wellness Trends report
Health-conscious consumers globally are reshaping retail, demanding transparency, ethical production, and tech solutions for proactive well-being.
NielsenIQ expands NIQ Product Insights
NPI equips brands with access to over 27,000 structured product attributes, ranging from dietary and sustainability indicators to clean-label claims.
NielsenIQ: Private label is growth driver
Nearly half of American consumers say they buy more private label products than ever, driven by economic pressure and elevated product expectations.
NielsenIQ reveals essential retail strategies for Mother’s Day 2025
Mother’s Day gifts mainly include flowers and chocolates, but beauty, fragrances, and jewelry are also gaining popularity, providing brands with chances to diversify their offerings.
NielsenIQ study: Discount retailers and private labels gain ground
Private-label brands are now a primary growth driver for 53% of retailers. Once seen as budget alternatives, they are evolving into premium and innovative choices.
NielsenIQ on the role of technology in wellness for 2025
NielsenIQ reports that consumers are embracing digital-first wellness solutions at an unprecedented rate.