Back-to-school shoppers start early, but focus on value as spending hits record levels
"Affordability is a concern for families and a top priority for retailers as we enter the back-to-school season."
"Affordability is a concern for families and a top priority for retailers as we enter the back-to-school season."
Health and personal care stores remained among the strongest retail performers as consumers continued spending during June.
A new NRF report forecasts record container traffic in July as retailers frontload inventory due to trade uncertainty and potential higher import costs.
“Companies are doing quite well,” said David Marcotte, senior vice president of global insights and technology at Kantar.
NRF stated the proposed agreement doesn't address retailer concerns about limited competition in payments and doesn't sufficiently curb rising transaction costs.
"The ongoing trend is for lower imports as the conflict in Iran continues to cause higher inflation and economic uncertainty.”
April sales climbed as steady employment, wage growth and tax refunds supported consumer spending.
“NRF has been leading the fight on behalf of retailers for passage of this legislation."
Import cargo volumes at major U.S. ports are expected to stay below last year’s levels into early fall, despite temporary May and June gains.
Data shows consumers prioritize spending on health, self-care, and wellness despite economic pressures.
The ranking methodology assigns scores based on a retailer’s domestic and international retail revenues.
Although relatively little U.S. containerized cargo comes from the Middle East, the report emphasizes how global shipping networks remain highly interconnected.
Candy is the leading shopping category for Easter this year, with 92% of consumers planning to purchase sweets.
“Consumer spending was a steady and reliable engine of growth in 2025,” NRF President and CEO Matthew Shay said.
“The Supreme Court’s announcement today regarding tariffs provides much-needed certainty for U.S. businesses and manufacturers.”
Health and personal care stores were up nearly 6% year over year in January as overall retail sales continued to advance, NRF reported.