Purex relaunched with new formulas, modern look
The brand has been revamped with a contemporary look and formulas designed to deliver long-lasting, nature-inspired freshness.
Supplier News
Drumstick tag teams with Cody Rhodes ahead of WRESTLEMANIA 42
Rhodes partners with Drumstick to debut a new, limited-edition Red, White & Blueberry flavor, introduce the DrumTruck, return the Summer Snackdown Sweepstakes and host exclusive meet-and-greet experiences.
Amazon inks new deal with U.S. Postal Service
Agreement aids e-commerce giant's push into rural America.
SKITTLES teams up with Mr. Fantasy to help fans track down the real-life FUEG-HOLE that sparked SKITTLES Gummies Fuego
The brand's newest innovation, SKITTLES Gummies Fuego, was pulled from a mysterious portal – and fans can follow cryptic clues from musician Mr. Fantasy to track it down on April 10
Kerasal launches polish-compatible fungal nail treatment at Walmart
Next-generation solution instantly improves the appearance of fungal-damaged nails, helps defend vulnerable nails, and works within your nail polish routine.
JELL-O unveils the JELL-OMETER: the world's first-ever device to quantifiably measure fan intensity
JELL-O unveils a first-of-its-kind technology that transforms the iconic JELL-O ‘jiggle’ into the official metric for measuring fandom.
Kiss Beauty Group debuts new identity as global beauty platform
“This isn’t about introducing something new, it’s about making visible what we’ve built,” said John Chang, CEO of Kiss Beauty Group.
American Crew introduces "Fly Under the Graydar", a new campaign celebrating undetectable hair color
The modern, authentic approach marks American Crew's return to hair color, grounded in professional expertise and natural–looking results.
Essentia Water and soccer icon Son Heung-Min team for "Change the Equation" campaign
The 360-degree campaign celebrates a shared belief in the power of rewriting your story to "change the equation."
Revlon picks country superstar Megan Moroney for its "Revlon Be Unforgettable" campaign
The multi-platinum hitmaker ushers in a new chapter of modern glamour as the campaign introduces a new generation of unforgettable women.
La Roche-Posay expands retail presence with Walmart launch
La Roche-Posay skin care is now available at select Walmart stores nationwide.
L’Oréal and Institut Pasteur partner to advance skin health science
This is a first-of-its-kind research partnership to improve skin health science, merging expertise in microbiology and immunology.
fairlife unveils packaging refresh
The Core Power Protein Shakes are debuting a bolder look with larger branding and the Ultra‑Filtered Milk will follow with updated packaging designed to highlight everyday uses.
Coca-Cola Beverages Florida unveils America250 commemorative cans
Made in Jacksonville, the limited-edition cans will spotlight all 50 states and be available starting April 6th.
ArniPatch’s drug-free hydrogel patch redefines natural recovery
Homeopathic, drug-free, controlled-release patch provides up to 12 hours of targeted recovery support.
Shaq-A-Licious SLAMS brings big flavor to Final Four Weekend
Shaq-A-Licious returns as the Official Gummy of the NCAA Tournament for second straight year.