The CPG Guys: Scaling a startup brand with Sarah Leinberger
Leinberger recently left General Mills to lead marketing and brand management at the startup Yoobi.
Supplier News
M&M'S is teaming up with Nicole 'Snooki' Polizzi for Halloweekend
Halloween is falling on a Friday for the first time in more than a decade, which means more celebrations, more trick-or-treaters and more fun.
Kraft Mac & Cheese and PopUp Bagels team up to drop a new limited-edition schmear
Grip, Rip, Dip and enjoy Kraft Mac & Cream Cheese schmear at all PopUp Bagels locations for a limited time this month.
KinderFarms intros KinderMed Kids' & Infants' Pain & Fever Medicine
A cleaner option for families.
Camber Pharmaceuticals expands portfolio with Indomethacin suppositories
Indomethacin is a nonsteroidal anti-inflammatory drug (NSAID) indicated for the treatment of several painful and inflammatory conditions.
5 gum & KATSEYE offer fans one-of-a-kind experiences
5 gum is teaming up with global music sensation KATSEYE to deliver sensorial experiences that capture 'how it feels to chew 5 gum'.
Retailers, wholesalers share private label insights
"Meet the Retailers" and "Meet the Wholesalers" are twinned programs that are part of PLMA's popular PLMA Live! Lunch and Learn online speaker series.
Leighton Meester channels Lady Godiva in Godiva’s bold and iconic new campaign
The campaign spotlights the Masterpiece Collection, crafted to delight a new generation of chocolate lovers.
NERDS unveils mega innovation with NERDS Juicy Gummy Clusters
Brand also launches two limited-time NERDS Gummy Clusters flavors just in time for football season.
The CPG Guys: NielsenIQ’s Kim Cox
Cox is Managing Director for North America e-commerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company
Slice Soda unveils new Shirley Temple flavor at Target
Since relaunching in early 2025, Slice has been on an innovation fast track, with Shirley Temple joining newest flavor launches, such as Root Beer, Watermelon, and Cherry Cola.
Camber releases Voriconazole for Injection
Voriconazole for Injection is indicated for a variety of fungal infections in adult and pediatric patients (2 years of age and older).
P&G expands Oral-B production facility in Iowa City
The addition will add a new production line to the site, which currently employs about 600 workers.
Mars Tails & Treating Packs sell out in hours, company restocking daily in time for Halloween
Starting on Monday, September 29, Mars will begin restocking the fan favorite Tails & Treating Packs every weekday leading up to Halloween.
Olay Body and Secret unveil limited-edition Wicked: For Good collection
Olay Body and Secret join forces with Universal Pictures for new line-up of body washes and deodorants inspired by the epic conclusion to the global cinematic Wicked sensation.
M&M’S and Crocs release a deliciously comfortable limited-edition collection
The eye-catching Crocs and accessories provide a playful fusion of fashion and fun, bringing together the aesthetics of two iconic brands.