Nature's Bounty increases presence at Target
The Target assortment includes a curated selection of Nature's Bounty's most popular vitamins and supplements, spanning foundational wellness, eye health, heart health and immune support.
Supplier News
CHPA lauds Tennessee as it modernizes cold and allergy restrictions, clearing path for online sales of PSE medicines
The new law modernizes access by enabling online sales of PSE-containing medicines and removing outdated barriers to purchase, while continuing to rely on Tennessee’s real-time electronic tracking system to prevent misuse.
Haleon launches "For the Assist" campaign in partnership with the U.S. Soccer Federation
In its latest campaign ahead of major soccer events this summer, maker of Sensodyne, Advil, TUMS, and Centrum is celebrating the essential assists that make big goals possible.
Q&A with Kon Ostaficiuk, President, Camber Pharmaceuticals
Camber Pharmaceuticals aims to expand in the U.S. generics market. President Kon Ostaficiuk highlights a strategy focused on scale, speed, and competitiveness.
Henkel completes acquisition of "Not Your Mother's" hair care brand
The combined organization unlocks opportunity to cultivate a collection of on-trend consumer brands and drive purposeful growth as part of Henkel's iconic portfolio.
Kellanova and the U.S. Soccer Federation team up to launch an exclusive snack lineup
Turning everyday snacking into team pride with six limited-edition U.S. Soccer snacks across fan-favorite brands.
e.l.f. Cosmetics powers Katherine Legge's return to the Indianapolis 500
e.l.f. is fueling the future of empowered.legendary.females. at the largest single-day sporting event in the world.
CHPA highlights role of O-T-C meds at FDA public meeting
“OTC medicines are a cornerstone of self-care, enabling millions of Americans to safely and effectively manage common conditions without a prescription,” said CHPA's David Spangler.
U.S. is main growth driver as L’Oréal Q1 sales top estimates
Despite macroeconomic uncertainty, the company said it remains optimistic about its outlook.
CRN backs new House supplement registry bill
In response to the introduction of new legislation, Steve Mister, President and CEO of the Council for Responsible Nutrition (CRN), released a statement.
OLLY expands gut health portfolio with launch of Precise Probiotics
Available exclusively at Walmart, this new science‑backed line features clinically studied strains designed to support the microbiome with targeted benefits for stress, metabolism, and skin.
Make Time Wellness expands product line and retail with launch in Target stores
Founder Emma Heming Willis scales science-backed brain health solutions to national retail.
Theraflu’s Right to Rest and Recover campaign now in fifth year
Theraflu has partnered with Allyson Felix – 5x Olympian, founder, and mom.
Mel B steps out in NYC as Revive Collagen’s new global partner
The partnership coincides with the rollout of Revive Collagen’s menopause-focused ingestible skincare line across Ulta Beauty stores and online.
Nilla Wafers to release special-edition cookie with Grogu Nilla Nummies
This collaboration celebrates Star Wars: The Mandalorian and Grogu releasing in theaters May 22.
JOYRIDE drops three new candy innovations and kicks off “Project Squircle”
New better-for-you candy hits Target as JOYRIDE and Ryan Trahan launch fun fan debate ahead of film’s April 25 premiere.