The Vitamin Shoppe report spotlights top health and wellness trends for 2026
The Annual Trend Report highlights the rise of fiber, liver health, supplement transparency, trademarked ingredients, and flavor innovation as top consumer trends for 2026.
Thorvardur de Shong
Retail must adapt to the women’s wellness economy
Executives from NIQ, Morgan Stanley, and leading brands discussed consumer trends, innovation, and opportunities for retailers to better serve women at all life stages.
Women’s wellness takes center stage at retailmediaIQ and WSL event
In the morning session, speakers highlighted that women want accessible, affordable, trusted solutions, with retailers playing a crucial role in integrating women’s wellness into mainstream health.
Postbiotic supplements market to reach $2 billion by 2036
Demand is being driven by rising awareness of gut microbiome health, increased preventive health spending and growing consumer interest in targeted dietary solutions.
Study finds digital health care now embedded in everyday care
Digital health supplements, not replaces, traditional care, based on NYU Langone Health's study of over 8 billion patient interactions across U.S. hospitals and clinics.
Health and wellness market to reach $13 trillion by 2031
North America will stay a leading wellness market with high consumer spending on premium health products, digital health, and preventive care.
WellSync’s BoomRx tops $70 million run rate
The prescription-management platform now serves over 4,500 clinics, processes 40,000+ orders monthly, and surpasses a $70 million annual rate within a year of launch.
North America leads rapidly growing GLP-1 market
The US drives growth via branded therapies, rising obesity, and broader use in diabetes and weight management.
L’Oréal and OpenAI expand partnership to transform beauty through AI
“At L’Oréal, we believe we can be more demanding of AI to augment our beauty consumers, our metiers such as Marketing and Research and our employees,” said Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal.
Americares honors Boehringer Ingelheim with Power of Partnership Award
Boehringer Ingelheim is recognized for its efforts to expand access to medicines and healthcare for underserved patients worldwide.
CRN members take supplement industry priorities to Capitol Hill
The event featured over 60 meetings with congressional offices where CRN members discussed legislative and regulatory priorities affecting the dietary supplement industry and consumers using supplements for health and wellness.
FMI: Store brands remain a staple for U.S. shoppers
The study found that shoppers are increasingly drawn to store brands for reasons beyond value.
L’Oréal launches largest-ever refillable beauty campaign
Timed to coincide with World Refill Day, the initiative expands refill offerings across all four of L’Oréal’s business divisions and aims to make sustainable beauty choices more accessible and visible to shoppers.
PRI report warns of risks tied to unauthorized GLP-1 knockoffs
A new Pacific Research Institute report warns that unauthorized compounded GLP-1 drugs may pose patient safety risks and hinder future pharmaceutical innovation.
Sustainable pharmaceutical packaging market to top $270 billion by 2031
Pharmaceutical companies are increasing investments in sustainable packaging to meet environmental goals, regulations, and the demand for eco-friendly healthcare products.
Ahold Delhaize USA to pay $40 million to settle drug pricing allegations
The Department of Justice announced the settlement. Claims are allegations only; no liability has been determined.