NEW YORK – Cleanlogic celebrated the debut of its Infusions collection at Ulta Beauty with a New York event Wednesday, giving guests a closer look at the technology that delivers skincare ingredients directly into everyday bath and body tools.
Held at OASES in Manhattan, the event showcased the collagen- and magnesium-infused collection through product displays and demonstrations, featuring food and cocktails inspired by the ingredients behind the line.
Cleanlogic introduced Infusions exclusively on Ulta.com in July, marking the brand’s debut with the beauty retailer. The collection uses biodegradable microcapsule technology to embed skincare ingredients directly into exfoliating and cleansing accessories. Water and friction activate the capsules during use, releasing collagen or magnesium onto the skin.
Isaac Shapiro, co-CEO and co-founder of Cleanlogic, told guests the collection represents an effort to move bath tools further into skincare.
“We’re really excited about this launch with Ulta and the launch of our Cleanlogic Infusions line,” Shapiro said. “It’s a really exciting time for us, for the brand and Cleanlogic Infusions, as we’re really trying to innovate and bring skincare solutions into our bath tools and really elevate the whole shower routine experience.”
Shapiro said the experience is intended to extend beyond the physical exfoliation traditionally associated with bath accessories.
“When you really use our products, you’re going to feel not just the exfoliating textures we have, and there are different textures. We also have the infusion on there,” he said.
The collection is divided into two ingredient families. Collagen Infusions is designed to support firmer, smoother, and more radiant-looking skin while enhancing exfoliation. Products include body exfoliators and gloves, an exfoliating stretch cloth, a facial cloth, and cleansing facial buffers.
Cleanlogic said 95% of Collagen Infusions users reported improvements in skin texture, moisturization and visibly healthier-looking skin after 30 days of use.
Magnesium Infusions is positioned around skin wellness and relaxation, with products including the Soothing Stretch Cloth + Magnesium, Soothing Body Cleanser + Magnesium, Relaxing Body Gloves + Magnesium, and Large Calming Body Cleanser + Magnesium.
The company said 92% of users reported benefits after 30 days, including brighter, more even-looking skin, improved softness and suppleness, reduced muscle fatigue, and greater relaxation.
The dermatologist-tested products retail for $20 to $25. Displays at the event also highlighted a fading indicator that shows consumers when it is time to replace a product, with the infusion technology lasting for up to 60 uses.
Cleanlogic carried the Infusions concept throughout Wednesday’s event. Guests were served ingredient-inspired cocktails, including the Magnesium Magic Marg, Collagen Crush, and Mango Infusions-tini, alongside an “Infusions Bites” menu.
The collection also features Cleanlogic’s “Purchase to Employ” message, part of the company’s broader effort to create employment opportunities for people with disabilities.
With Infusions, Cleanlogic aims to elevate a familiar part of the shower routine by combining the cleansing and exfoliating functions of bath tools with the ingredient-focused approach that has become increasingly prominent in skincare and wellness.
For more information, visit www.cleanlogic.com.
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