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CHICAGO — After a successful national debut of Arnold Palmer Spiked Half & Half in 2018, the team at MillerCoors is fueling the momentum by launching the additions of Arnie’s Spiked Iced Tea and Arnie’s Spiked Lemonade in conjunction with partner AriZona Beverages, an official beverage licensee of Arnold Palmer Enterprises.
The two new flavors are refreshing, noncarbonated beverages made with real juice in the lemonade and natural tea in the iced tea option. Both come in at a 5% ABV and are the ideal drinks to enjoy in the backyard or on the back nine. Legal age drinkers can purchase the new Arnie’s Spiked in 24oz cans in the following markets: Columbus, OH; Las Vegas, NV; Pittsburgh, PA; Albany, NY.
Continuing the tradition of the legendary golfer and the non-alcoholic beverages, of mixing half lemonade and half iced tea into a drink that bears his namesake, Arnie’s Spiked provides fans an opportunity to enjoy the distinct flavors on their own. Drinkers should expect a glass of cold Spiked Lemonade or Spiked Iced Tea immediately after the first sip.
“Arnold Palmer Spiked has witnessed incredible success since making its debut and we’re excited to provide fans new options to enjoy,” said Amber Smith, marketing manager for Arnold Palmer Spiked. “While we’re only launching in a few areas, we cannot wait to hear what fans think for a potential national debut.”
To celebrate the launch, Arnie’s Spiked will appear at a variety of sporting events and festivals throughout the summer. MillerCoors will also support the launch with a targeted marketing campaign that includes OOH, point of sale, sampling and media support, where legal.
