Nilla Wafers to release special-edition cookie with Grogu Nilla Nummies
This collaboration celebrates Star Wars: The Mandalorian and Grogu releasing in theaters May 22.
Supplier News
JOYRIDE drops three new candy innovations and kicks off “Project Squircle”
New better-for-you candy hits Target as JOYRIDE and Ryan Trahan launch fun fan debate ahead of film’s April 25 premiere.
Mel Robbins’ Pure Genius Protein launching in Target
Launched in January 2026, Pure Genius immediately surpassed a million dollars in sales, and has since sold out four times over the last three months.
Bausch + Lomb announces published review examining the role of B vitamins in reducing risk and progression of age-related Macular Degeneration
PreserVision AREDS3 eye vitamins combine a unique B-vitamin complex with clinically proven AREDS2 nutrients, intended to expand eye-health support to a broad range of people.
Old El Paso celebrates rare "Taco Totality" with exclusive merch and tacos for fans nationwide
Old El Paso is debuting limited-edition gear designed to enhance every bite and new Old El Paso Stand ‘N Stuff Taco Shells with the flavor of TABASCO Brand Pepper Sauce.
Domino Sugar ringing in America's 250th anniversary with commemorative packaging
The iconic brand debuts its partnership with America250 with launch of new limited-edition 4 lb. bags and sugar packets.
DrumTruck makes debut at WrestleMania 42
Designed to stop fans in their tracks with new Drumstick flavors, the DrumTruck served up over 3,000 cones of their Walmart-exclusive, Red, White & Blueberry (featuring Cody Rhodes on pack) to WrestleMania attendees as they left the stadium
MegaFood releases 2025 Impact Update
Their 2025 Impact Update highlights their progress, using their iconic amber glass bottle as a symbol of our commitment to transparency.
PLMA's 2026 leadership conference in Bentonville sets attendance record
Over 300 conference participants were able to craft their own agenda from a schedule of more than a dozen breakout sessions on the tracks along with several main stage plenary presentations.
Amneal to acquire Kashiv BioSciences to create global biosimilar leader
Company's preliminary Q1 results reflect continued growth and raising 2026 Full Year Guidance.
5 Gum debuts 5 Gum EVOLUTION, a new flavor-changing innovation designed to stimulate the senses
This evolving flavor keeps your senses stimulated, demonstrating how the best experiences often come with a shocking and delightful twist.
Uqora launches cutting-edge urinary health products at Target
Retail expansion broadens omnichannel footprint, as Uqora seeks to empower more women with proactive, science-backed solutions for urinary and bladder health.
European OTC eye care brand launches nationwide at Walmart
AVIZOR’s preservative-free artificial tears, Lacrifresh HydraPF and Lacrifresh HydraMaxPF, are now available to U.S. consumers, marking a key milestone in the company’s international expansion.
Capri Sun rolls out ‘Hydrate,’ one of the first-to-market drinks with electrolytes designed just for kids
Capri Sun Hydrate delivers electrolytes, Vitamin E and 50 percent less sugar than the leading regular sports drinks.
Miller Lite and Livvy Dunne team on "Legendary Moments" campaign, drop first-of-its-kind tea set
Kicking off the campaign, Miller Lite and Livvy Dunne are releasing a first-of-its-kind, limited-edition Miller Tea Time set designed to turn debriefs with friends into a shared ritual, because, let's face it, that's when the best "tea" is spilled.
Kiss teams with Sabrina Carpenter to debut exclusive "Pretty Girl Parlour" speakeasy at 2026 Festival in the Desert
Step inside the festival's chicest hidden speakeasy escape for beauty, cocktails, and cooling off in style.